Brand your event

Your event does not have to look like a generic Snapdown page. A logo and two colors take about five minutes and change every screen a parent or spectator sees.

Open your event, then Event Configuration → Event Details → Event Branding. Until you set something, that row reads Default.

What you can set

There are three things in the branding panel.

Event logo

Upload an image, or use Generate Logo to make a simple one from a name of three words or fewer. The generator exists for the club that has a name but no artwork, which is most clubs — and it is worth downloading a copy of what it makes, because it is generated fresh each time.

JPEG, PNG, WebP, GIF, or SVG, up to 15 MB. Snapdown resizes whatever you give it to 400 pixels on its longest side and keeps the aspect ratio — nothing is ever cropped, so a wide logo stays wide.

One caveat if you have a vector logo: SVG uploads are accepted but converted to a 400-pixel image like everything else, so you do not keep the infinite scalability.

Note that Remove Logo takes effect immediately, while an upload is only committed when you hit Save.

Bracket background

An optional watermark image that sits behind brackets, both on screen and in the bracket PDFs you print. Snapdown fades it to roughly 5–12% opacity, so it reads as a background rather than competing with the names.

Use your team or event logo, or a plain subtle design. Anything busy or high-contrast will fight the bracket lines even at low opacity.

JPEG, PNG, WebP, or GIF, up to 15 MB. SVG is not accepted here, unlike the logo. Transparent areas are flattened to white, so a logo that relies on transparency will arrive with a white box behind it — give this one a solid background on purpose.

Event colors

A primary and a secondary color, chosen from a fixed palette of 25 named colors — reds through to Maroon, oranges, golds, greens, blues, purples, pinks, and a neutral run from Black to White. It is a fixed palette rather than a free color picker, so pick the nearest match to your club colors rather than an exact one.

You can also set neither and stay on the default.

Inheriting from a league

If your event belongs to a league, the branding panel offers Use League Colors. Leave it on and the event picks up the league’s colors, so twelve events in a season look like one season without twelve setups.

Turn it off to give a single event its own colors — a championship, a memorial tournament, a fundraiser with a sponsor’s palette.

Leagues have their own branding panel, set from the league admin screen.

One thing to know if you inherit. The registration pages use the event’s own colors, and do not fall back to the league’s. So a league event that has never had colors set directly on it will show branded pages everywhere else and default Snapdown colors during registration. If registration is where your branding matters most, set the colors on the event itself rather than relying on inheritance.

Where branding actually shows up

Worth knowing before you decide how much effort to put in.

Branded:

• Your public event page and dashboard — colors across the page, logo in the header and the side menu
• The registration pages parents use — so your branding is live before your event is
• Search results and the home screen — your logo is how people pick your event out of a list
• League pages, if your event belongs to one
• Printed and on-screen brackets — logo, plus the bracket background watermark
• The event flyer generator, which starts from your logo and colors

Not branded, on purpose:

• The Bout Board and Table Scoring keep Snapdown’s own high-contrast scheme. These are read across a gym, sometimes from the back row, so legibility wins over branding.
• The event admin screens you and your staff work in use a fixed operations theme. Your branding is for participants and spectators, not for the people running the day.

Do it before you open registration

Registration is usually the first thing anyone outside your club sees. Branding set afterward still applies, but the parents who signed up in week one saw the plain version.

The setup order that avoids this is on Set up your tournament.

Questions

Email support@snapdown.io.